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FOFO Store · Franchise owned, franchise operated

Own and run a Daewoo store in your city.

Lease the store, run daily retail and build your local team, backed by the Daewoo brand and EBG Group’s retail and franchise expertise.

Register your interest Book a meeting
Ticket size
₹29.5 L – ₹76.7 L*incl. 18% GST
Space
~700 – 1,500 sq ft
Model
Franchise owned, franchise operated
Tenure
10 years*

Register your interest

Talk to us about a FOFO Store.

Two quick steps. Our partner team will call you to discuss territory availability, your location and the next steps.

  • No commitment at this stage
  • Territory availability checked for you
  • Detailed format terms shared on the call

Prefer to talk now? Call +91 8655 779 838 or book a meeting.

Step 1 of 2

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Investment

Investment and indicative returns

Indicative capital contribution including 18% GST.*

Compare all formats
Franchise Model & Format Investment (Total incl. 18% GST) Space Required Partner Role Indicative Returns* Territory
FOFO Store
FOFO Store – Signature ₹76.7 L*Capital ₹65 L + GST ₹11.7 L Approx. 1,500 sq ft Franchise Owner-Operator: store lease, daily retail management and local staff 12% to 40% product gross margin (retail sales)* Metro cities (premium urban consumers)
FOFO Store – Prime ₹49.5 L*Capital ₹42 L + GST ₹7.56 L Approx. 1,000 sq ft Franchise Owner-Operator: store lease, daily retail management and local staff 12% to 40% product gross margin (retail sales)* Tier 1 / Tier 2 cities (emerging urban markets)
FOFO Store – Select ₹29.5 L*Capital ₹25 L + GST ₹4.5 L Approx. 700 sq ft Franchise Owner-Operator: store lease, daily retail management and local staff 12% to 40% product gross margin (retail sales)* Tier 3 cities (emerging urban markets)

Key terms

Tenure
10 years*
Renewal
100% of brand fees*
Product gross margin
12%–40%, depending on category*

Your role

What you do

  • Lease and set up the store to the approved Daewoo layout.
  • Run daily retail: sales, customer service and store upkeep.
  • Hire and manage your local team.
  • Drive local marketing with the brand team.

Support

What Daewoo and EBG do

  • Comprehensive training and operational guidance.
  • Customised marketing for your local presence.
  • Access to Daewoo’s latest products and technology.
  • A dedicated after-sales team for seamless customer support.
  • An analytics dashboard to track store performance.
  • Guidance on legal and regulatory compliance.

The support framework behind every partner

  • Brand & marketing

    National brand campaigns, launch kits and local marketing plans for your territory.

  • Supply & inventory

    Centralised supply of the full large-appliance range with planned replenishment.

  • Store design & build

    Approved layouts, fixtures and visual merchandising for a consistent Daewoo experience.

  • Onboarding & training

    Structured onboarding, product training and sales coaching for you and your team.

  • Technology

    ERP, billing and online ordering tools, with CCTV access for investor partners.

  • After-sales service

    Installation, warranty and service support so customers keep coming back.

  • Performance tracking

    Regular reviews and dashboards to track store and territory performance.

  • Compliance guidance

    Guidance on agreements, statutory registrations and regulatory compliance.

Who it’s for

Is this format right for you?

  • Entrepreneurs who want to own and run a branded appliance store.
  • Retailers in metro, Tier 1, Tier 2 and Tier 3 cities.
  • Partners with a store space of about 700 to 1,500 sq ft.
  • Prior electronics experience is helpful but not necessary.
Register your interest

Why India. Why now?

  • Rising incomes

    Growing household incomes are lifting demand for large home appliances.

  • Urbanisation

    New homes in fast-growing cities need refrigerators, ACs and washing machines.

  • Preference for brands

    Shoppers are moving to trusted brands with proper service and warranty.

  • Tier 2 and Tier 3 growth

    Smaller cities are the next wave of organised appliance retail.

FOFO Store FAQs

Still curious? Book a meeting with the partner team.

It is an opportunity to own and run a Daewoo large-appliance store on a Franchise Owned, Franchise Operated model, backed by the Daewoo brand and EBG Group’s retail and franchise expertise.

Indicatively ₹29.5 L for FOFO Select (~700 sq ft), ₹49.5 L for FOFO Prime (~1,000 sq ft) and ₹76.7 L for FOFO Signature (~1,500 sq ft), including 18% GST.*

Territory rights are agreed for each store and are subject to performance and the final agreement.*

The indicative product gross margin is 12%–40%, depending on the category.* Actual results depend on location, operations and market conditions.

Indicatively 10 years, with renewal at 100% of brand fees.*

Please speak with the partner team for the latest on delivery and quick-commerce options available in your region.

Not necessarily. Partners receive training and operational guidance, along with marketing, technology and legal support.

Yes. You can register interest in several formats or locations, and each application is evaluated individually.

Other ways to partner

  • Franchise invested, company operated

    Signature Store

    You invest, Daewoo runs the store. Premium ~1,800+ sq ft stores in metro, Tier 1 and Tier 2 cities.

    Investment from
    ₹2.06 Cr*incl. 18% GST
    Space
    ~1,800+ sq ft
    Explore format

  • Master Franchise and District Partner

    State Super Stockist

    Two per state. Build and govern the regional network, with District Partner options for large, medium and small districts.

    Investment from
    ₹0.88 Cr*incl. 18% GST
    Space
    Territory-wide or district hub
    Explore format